Looking for The Very Best of The Green Industry

There is nothing wrong with people posting endless pictures online of their trucks and lawn mowers. There is nothing wrong with new people in the industry asking where to get the best trimmer string or asking how much other people would charge to do a job they have been offered.

We all have to start somewhere. I have no issues with these discussions and posts online in groups, forums, on pages, etc.

However, I am definitely NOT a fan of people who have little experience or know how using different mediums to dispense information and advice. These days if you aren’t camera shy, you can have hundreds or even thousands of people follow you online. And when these young people and people new to the industry are giving “advice” it can be very unfortunate and dangerous for our industry.

Originally I wanted to create and facilitate LIVE in-person Peer-to-Peer scenarios where business owners got together once a month for amazing insight, advice, instruction and sharing.

However, these groups only work if everyone attends and everyone participates. I spoke to around 30 different business owners who own companies of all different types and sizes from all over the US and the opinions and feedback were similar across the board…

Great idea, but if I am busy, I might miss a meeting or two or more if necessary.

Ok, fair enough.

A couple of years ago I tried a MasterMind Group on Facebook. I learned that with little structure and accountability, it was Ok, but not very effective in the long run.

So now I know in-person meetings are desirable but potentially not feasible and Facebook groups usually have little structure and responses and input are not always on target or helpful.

When I owned and developed LawnSite, specifically in the very beginning, the community was truly AMAZING! No bickering, no arguing, no insults and work was getting done! The new people were respectful of the industry veterans and the veterans were patient with the new guys. If someone did not fit in a conversation or did not have anything constructive or helpful to contribute, they stayed on the sidelines.

People really learned at LawnSite in the early days. Unfortunately, finding good worthwhile conversations there these days is like sifting through a 10 cubic yard pile of mulch with a rake looking for your truck keys.

The lack of education in our industry drives me absolutely nuts sometimes. I have no idea why some business owners in our industry think they are above learning, asking, reading, sharing, attending, etc. They think they will figure it out on their own and they never do.

This is why the failure rate in our industry is so high and why most businesses never eclipse the $300,000 revenue mark.

And if you are still reading, you also know that lack of education and knowledge in our industry does not just hurt the business owner themselves. Their lack of knowledge usually effects the entire market they are in because they lower standards and price points.


Companies will always come and go in our industry – that will never change. But I would like to see the business owners who are truly devoted and dedicated to being successful and owning a thriving company versus just a “business” that pays the bills have the resources and opportunities to experience and build on that success.


I am looking for ONLY those people – the serious ones – operating a legitimate business, generating a minimum of $250,000 per year.

This is NOT any of the following…

Coaching, Facebook Group, a Book, etc.

This is going to be a VERY SMALL number of ELITE business owners sharing, learning, asking, advising, contributing, challenging, pushing, helping, etc.

If you fit the bill and you own a business generating $250,000 or $5,000,000 (and anywhere in between) you will benefit from this and enjoy the process.

E-mail me directly at sean@lawncaresuccess.com for more details.



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