The average American spends 40 minutes per day on Facebook. That is an incredible statistic and it is getting bigger each year.
Facebook is much more than just a place to share pictures and one’s status. It is where people get their news, where they interact with friends and family and it is where they go to choose service providers.
A poll showed that 91% of people said they felt more comfortable doing business with a company that has a Facebook page.
Read that again… 91%
Because Facebook is personal. People feel like a company cares if they are willing to be present and active on Facebook.
Another poll showed that 88% of business owners who have an ACTIVE Facebook page feel it is beneficial to their business.
The key word in that last sentence is “active”.
If you are going to have a page, don’t post once every few months when you are trying to drum up new business. Posting 3 to 5 times per week with helpful, interesting and even humorous content will make people appreciate your involvement and they will be more inclined to “like” your page and probably…
Spend money with you.