Looking for The Very Best of The Green Industry

There is nothing wrong with people posting endless pictures online of their trucks and lawn mowers. There is nothing wrong with new people in the industry asking where to get the best trimmer string or asking how much other people would charge to do a job they have been offered.

We all have to start somewhere. I have no issues with these discussions and posts online in groups, forums, on pages, etc.

However, I am definitely NOT a fan of people who have little experience or know how using different mediums to dispense information and advice. These days if you aren’t camera shy, you can have hundreds or even thousands of people follow you online. And when these young people and people new to the industry are giving “advice” it can be very unfortunate and dangerous for our industry.

Originally I wanted to create and facilitate LIVE in-person Peer-to-Peer scenarios where business owners got together once a month for amazing insight, advice, instruction and sharing.

However, these groups only work if everyone attends and everyone participates. I spoke to around 30 different business owners who own companies of all different types and sizes from all over the US and the opinions and feedback were similar across the board…

Great idea, but if I am busy, I might miss a meeting or two or more if necessary.

Ok, fair enough.

A couple of years ago I tried a MasterMind Group on Facebook. I learned that with little structure and accountability, it was Ok, but not very effective in the long run.

So now I know in-person meetings are desirable but potentially not feasible and Facebook groups usually have little structure and responses and input are not always on target or helpful.

When I owned and developed LawnSite, specifically in the very beginning, the community was truly AMAZING! No bickering, no arguing, no insults and work was getting done! The new people were respectful of the industry veterans and the veterans were patient with the new guys. If someone did not fit in a conversation or did not have anything constructive or helpful to contribute, they stayed on the sidelines.

People really learned at LawnSite in the early days. Unfortunately, finding good worthwhile conversations there these days is like sifting through a 10 cubic yard pile of mulch with a rake looking for your truck keys.

The lack of education in our industry drives me absolutely nuts sometimes. I have no idea why some business owners in our industry think they are above learning, asking, reading, sharing, attending, etc. They think they will figure it out on their own and they never do.

This is why the failure rate in our industry is so high and why most businesses never eclipse the $300,000 revenue mark.

And if you are still reading, you also know that lack of education and knowledge in our industry does not just hurt the business owner themselves. Their lack of knowledge usually effects the entire market they are in because they lower standards and price points.


Companies will always come and go in our industry – that will never change. But I would like to see the business owners who are truly devoted and dedicated to being successful and owning a thriving company versus just a “business” that pays the bills have the resources and opportunities to experience and build on that success.


I am looking for ONLY those people – the serious ones – operating a legitimate business, generating a minimum of $250,000 per year.

This is NOT any of the following…

Coaching, Facebook Group, a Book, etc.

This is going to be a VERY SMALL number of ELITE business owners sharing, learning, asking, advising, contributing, challenging, pushing, helping, etc.

If you fit the bill and you own a business generating $250,000 or $5,000,000 (and anywhere in between) you will benefit from this and enjoy the process.

E-mail me directly at sean@lawncaresuccess.com for more details.


My $2,600 Day

The following is an e-mail I sent to my subscribers…

A couple of days ago I launched my new book – The Subcontractor Business Model for Lawn Care and Landscape Companies.

Man, I got a TON of questions about the book, the model, the process, etc.

I want to tell you about my $2,600 day yesterday….

#1 – I did not lift a finger, sweat, bleed, step in dog crap, get sunburn, get dehydrated…. You get the picture.

#2 – I had 6 different contractors out in the field making me money.

#3 – Here is the breakdown….

  • I earned $450 on a parking lot being re-sealed and striped.
  • I earned $250 on commercial windows being caulked.
  • I earned $600 on a retaining wall being torn down and rebuilt.
  • I earned $300 on a large residential mulch job.
  • I earned $400 on two large above ground wooden planters being built.
  • I earned $650 on a municipal park being brush hogged, cleaned up and a play area mulched.

#4 – The only job I was personally involved in was going to a nursery to pick up a yard of mulch for the park job that was being performed.

Is it like this every single day? No. Some days it is even more lucrative and other days only revenue from recurring services like mowing is where I earn money.

But here is the bottom line….

There are so many skilled, small contractors out there who do NOT like to advertise, coordinate work, sell jobs, etc. They just want to do the work. They want to earn a fair amount of money for the work they do.

You can completely change your existing business to this model or you can “add” this model on to your existing business.

It is a no-brainer and I regret not doing this so much sooner.

The book I have written explains everything step-by-step, includes answers to all the questions people have about this model and it includes the ad you need to run to find the best subcontractors and the agreement they need to sign to keep everything in order.

Oh and I forgot to mention…. NO employees which I’m sure you know is a beautiful thing all by itself.

The guide is available now, you receive it as soon as you order and there is a 100% money back guarantee.

Here it is —> http://www.seanadamsinc.com/subcontractor

Cincinnati Landscaper Faces 103 Years In Prison for Fraud After Creating a Fake Company

It’s funny, because this kind of thing goes on all the time. I do not agree with awarding contracts to companies simply because they are owned by “minorities”. The best company should get the bid. So many business owners think they are slick. My favorite is when a guy makes his wife 51% owner of the business to qualify for “minority status”.

This guy went a few steps further and now he might end up living the rest of his life in jail. Read the story – HERE


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How to Start a Lawn Care Business – The Beginning

If you are a regular reader of this blog or my weekly e-mails you know that I usually do not write about starting a lawn care or landscape business. I know I probably should write about it more often considering new people are entering the industry every day…

But I am going to write about it today because I think there are a lot of people who get started in the lawn care business the wrong way (not their fault) and then when they realize they are doing things the wrong way it becomes difficult to make changes.

I am actually creating a new updated guide that will be very specific about starting and growing a new lawn care and landscaping business. So for the sake of this blog post, I am not going to go into detail about business formation, choosing a name, insurance, taxes, software, etc. I will include all of this in the guide which will be available soon.

Instead, today I am going to write about the “bigger picture”.

First, above all else, I want to say that owning a lawn care business or any green industry business should be and has to be about making money. I am all for creating a business that serves the community, employs people, protects the environment, beautifies the earth, etc. but if you are not making money, you are wasting your time.

I understand that in the beginning you want any work you can get. You do not want to say no to anyone because you are anxious, hungry and you want to be busy. But this is usually one of the first ways in which people get themselves in trouble. They do not know how to say no.

Instead, sit down and make a plan. I am not referring to a full blown traditional business plan. I am talking about deciding what your business is going to be – who you are going to provide your services for, where they are located, the services you are going to provide, what you are going to be known for, etc.

Once you know these things, stick to the plan and operate accordingly. Advertise accordingly. Hire accordingly. Work accordingly.

Too many people in the lawn care industry start as a jack-of-all-trades-master-of-none. They will do clean-ups, cut down a tree, build a pond, cut a lawn, build a wall, kill weeds, etc.

The belief is that if I can do it all, more people will hire me. Trust me, I’ve been there and this is not the case. Instead, you will be all over the place, unorganized, chasing work, learning on the job, getting the undesirable work and never have a clear cut direction for who you are or what you do.

Most people in the lawn care and landscaping industry start by mowing lawns. It makes sense. It is not difficult, there is lots of work out there, the initial investment is not significant and you do not have to have a significant amount of skill to do the work.

But it doesn’t take long for a lawn mowing customer to ask for this or that – something extra or different and our answer is almost always “yeah, we can do that”.

So here is the first lesson in starting your lawn care and landscape business…

Have a plan, decide what work you are going to do, where you are going to do the work, the kinds of clients you want, advertise accordingly and in the beginning at least, say no to every other request.

This will keep you focused, organized and profitable. In time, additional services can be added and you will know when you are ready.

Website/SEO “Professionals” Taking Advantage of Lawn and Landscape Business Owners

I cringe when I watch videos on YouTube of people being scammed – cars on Craigslist, broken computers by Geek Squad types, Insurance scammers running into cars, gas pilfering, etc.

But I am learning that “scamming” by definition is certainly open for interpretation.

I have talked to countless numbers of lawn and landscape business owners who are unhappy about the results (or lack thereof) they are getting from their websites.

If you are a small business owner chances are you have received phone calls from companies telling you that they can get you to the top of Google and/or other search engines and that is where the “scam” usually begins.

They talk about Google Local, directories, citations, on-page SEO, off-page SEO, reviews and all kinds of other strategies necessary to make it to the top of the search engines. The average business owner is rarely aware or understands what they are being told. It sounds technical enough and the assumption therefore is that it must be legitimate.

Then on top of all of this, the salesperson works hard to convince the business owner to spend money on “Google AdWords” so they are definitely found at the top.

I am talking about people being charged $400 to $4,000 per month for this nonsense.

And of course after some times passes and the owner’s website is not found at the top or anywhere near the top of Google they start to panic and get frustrated. They contact the salesperson (who is usually much harder to get a hold of now) and tell them they are unhappy. The salesperson assures them that progress is being made and to be patient because it is a process.

This is true – it is a process to get to the top of a search engine. But if the right research is performed and the right steps are taken, results should follow soon enough.

Are there companies out there providing these services legitimately that produce results? Sure, but notice I said they produce results. And even then, the prices being charged for these results are often outrageous.

They can and do charge these prices because they know the average business owner knows they need to be online and they know they need to have a strong presence. But because the process sounds so technical, they assume that the inflated pricing is justified.

I actually had a business owner laugh the other day when I told him I charge $99 a month to build, update and rank a website. I thought he was laughing because he felt it was too much money. He was laughing because he realized that he had spent over $18,000 in the past year to get nowhere with his website.

Be careful. When these people call, write down what they say, offer and promise and then e-mail me. I can tell you if their offer is reasonable and I can tell you what you can expect.